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NOT IN LIMBO

Market Research Recruitment

Find the people
your research
depends on.

Recruitment for qualitative and quantitative research. We hand-source for hard briefs and run verified panels where you need scale, so the people who take part are the people you actually asked for.

Strategic PartnerNestlé
Strategic PartnerKantar
Strategic PartnerWestern Union
Strategic PartnerPureQual
01

What we do

Three ways teams work with us.

Full-service recruitment

Qual and quant. We handle sourcing, screening, scheduling and incentive payments. You show up for the fieldwork.

Panel and fieldwork

Verified panelists at volume for quantitative studies, plus white-label fieldwork for agencies filling hard-to-reach quotas.

Ops consulting

We audit your research operations and build custom recruitment pipelines, screeners and panel management systems for your team.

02

How we guarantee quality

Six steps, every project.

7 Continents

Urban & rural reach globally.

Respondent First

Verified & contracted humans.

AI Efficiency

Lower costs, faster turnaround.

FAST TURNAROUND
01Target
Definition
02Nil Logic
Screening
03Hand-Picked
Recruit
04Live
Schedule
05Real-time
AI Ops
06Fair
Incentives
03

The tool behind the work

Nil Screener

We built our own screener tool because the ones we could buy kept letting the wrong people through. It is the same tool we run on every project we field.

  • Build anywhereCreate and launch logic screeners from a phone. No laptop, no app.
  • Research-grade logicBranching, piping, randomisation and disqualification that generic forms cannot handle.
  • Live quotas and typologiesBalance your sample as responses land, and tag participants automatically.
Explore Nil Screener →
9:41Nil Screener
Screener #104
QUESTION 1

What is your primary coffee brand?

Nespresso
Keurig
Other
IF SELECTED: Nespresso
JUMP TO Q3
+
04

Verified reviews

Genuine People,
Superb Insights.

We value the importance of Respondents. They are not just data points. When participants are in the best state of mind, they give you genuine and high-quality insights. Every single time.

★ VERIFIED
Verified 5-star client review of Not In Limbo market research recruitment (1 of 8)
1 / 8
05

Why we’re different

Most research recruitment runs on autopilot. The same professional respondents cycle through study after study, optimised for speed rather than truth. You get data on time, and you get data that says nothing.

We work differently. Every respondent is verified before they reach your study, whether they come from our managed panel or from targeted sourcing for a brief nobody else can fill. We pay fairly, we write screeners people can actually finish, and we turn away anyone who does not genuinely fit. It is slower to run, and it is the reason the answers are worth reading.

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Selected Work

2026
Nestle and Kantar
Project Choco BI
Recruited 70 targeted respondents from the USA, Canada, India, Australia, UK, France, Spain
Purequal
Project Nomad
Recruited 30 targeted respondents from Turkey and the UK
Nestlé & Kantar
Project Functional Waters
Currently recruiting 30 targeted respondents from Italy
Nestlé & Kantar
Project Big Ideas
Recruited 72 targeted respondents from the USA, Australia, Spain, Mexico, Colombia and Nigeria.
2025
Nestlé & Kantar
Project Hydro
Recruited 30 targeted respondents from the UK for a shopping experience.
Nestlé & Kantar
Project Pear (Young Perfectionists)
Recruited 36 targeted respondents from the United States, Canada and France.
Kantar
Future of Coffee
Recruited four targeted social media influencers with a minimum of 5,000 followers across the UK, Brazil, US and France.
Kantar
Alcoholic Beverage Trends
Recruited five niche respondents from Sweden, Denmark, Finland, Norway and the United States.
Nestlé & Kantar
Bakers Project
Recruited twelve targeted respondents from Mexico.
Nestlé & Kantar
Project Fizz
Recruited sixty targeted respondents across the US, UK, Italy and France.
Nestlé & Kantar
Baby Nutrition
Recruited six targeted respondents from Spain, Mexico and China.
2024
Bel Group
Streetscapers Project
Delivered participant recruitment and research support in the United States.
Nestlé & Kantar
Emerging Trends
Recruited four targeted food experts from France.
Nestlé & Kantar
Maggi
Recruited eighty targeted respondents across Germany, India, Poland and Panama.
Nestlé & Kantar
Wet Ready Meals
Recruited fifteen targeted respondents from the United Kingdom.
Nestlé & Kantar
Biodiversity
Recruited ten targeted respondents from the United States.
Western Union
Private Global Survey Community
Recruited 5,000 verified members from 27 countries in three and a half months.
2023
Nestlé & Kantar
Demand Moments
Recruited twenty niche respondents from the United States.
Nestlé & Kantar
Instant Noodles
Recruited thirty targeted respondents from France, Poland and Germany.
Nestlé & Kantar
Garden Gourmet
Recruited thirty targeted respondents from Germany and France.
Nestlé & Kantar
Supercook
Delivered participant recruitment and research support in the United States.
2022
Western Union
Money Mover Labs
Recruited sixty targeted survey community participants from Germany, France and Australia.

The Respondent-First Philosophy

DECODING THE PSYCHOLOGY OF DATA QUALITY

1. The Psychological Contract

"Reciprocity is the currency of truth."

In market research, an implicit "Psychological Contract" exists between researcher and respondent.

  • The Breach: Traditional panels treat participants like data-mining nodes. Low pay and poor UX break this contract, leading to "satisficing" (giving minimum effort).
  • Our Fix: We restore the contract. By offering a premium experience, we trigger the Norm of Reciprocity. Respondents feel valued and provide deeply nuanced data.

2. Cognitive Load & Data Integrity

"Frustration is the enemy of insight."

Research shows a direct correlation between UX and Data Validity.

  • Cognitive Drag: Clunky interfaces increase cognitive load. The brain compensates by taking shortcuts, skipping logic or flat-lining answers.
  • Flow State: Our "Premium Minimalist" design removes friction. Respondents focus entirely on the content of the question, not the struggle of the answer.

3. The 'Professional' Respondent Trap

"Automated Minds vs. Fresh Perspectives"
  • The Panel Zombie: Conditioned to answer like a predictive algorithm. Functionally indistinguishable from bots.
  • The Fresh Voice: We recruit authentic people who treat the survey as a novel conversation. Their answers contain the chaos and truth of human thought.

4. The Outcome

"Better Inputs, Superior Models"
  • 3x Higher Open-End Length
  • 90% Lower Fraud Rate
  • Emotional Resonance: Data that captures feeling, not just frequency.